Marketing & Growth
Media Strategy & Awareness
Audience-first media planning that connects awareness to consideration.
Who this is for
Brands entering new markets or categories, and teams planning launches or seasonal pushes.
The problem it solves
Awareness budgets are often spent on reach without a plan for what happens after the impression. Frequency, geography and message sequencing are afterthoughts.
How we approach it
- 01
Define audience cohorts and the role each plays in the plan
- 02
Plan cities and regions deliberately, including India-focused market prioritisation
- 03
Set reach and frequency goals per objective before choosing channels
- 04
Map awareness-to-consideration journeys so spend has a destination
Concrete deliverables
- Cohort and geography plan
- Channel mix and media budget allocation
- Reach and frequency framework
- Awareness-to-consideration journey map
Scope is confirmed in conversation. We only commit to what we can actually deliver.
The next step is a conversation.
Bring the objective; we will bring the questions. A clear brief emerges faster than you would expect.